Skeleton Picture of A bone foot

THE LIGHT WALK

Year

2020

Location

Canton, MA

Industry

Footwear

Category

E-commerce Website

Services

  • Website Design
  • Development
  • Support

Client

The Light Walk, Inc. is the industry leader in Orthopedic Shoes.

Looking down at your loafer shoes.

Challenge

The Light Walk wanted to elevate their online presense in order to drive traffic and conversions.

Objectives

- Fully responsive Website
- Optimize Website for Faster Page Speed Load
- Integrate Multi Channel Marketplace
- Integrate Automated Review System
- Integrate Elastic search
- Unique presentation of the products & Quick Cart

Screenshot of the old TLW homepage.

Solution

Create simple , fast and easy to navigate website. Integrate 3rd Party solutions to automate tasks and spread online brand awareness. Emphasis was also put on the content and SEO optimization in order to rank higher in search results.

Screenshot of the new TLW homepage.
Screenshot of the new products page.
Screenshot of the new single product page.

Impact

The combination of simple UI design, Elastic search and quick cart we have seen less cart abandoment, better user retantion and overall increase in user browse time and traffic. Opmitizing SEO, content and 3rd party integrations, TLW has increased their overall sales, expanded their brand awareness and increased their website traffic.

Walking up the cement stairs in sneakers.

Results

During 6 month after launch

Increase in convertion rate

20%

Increase in user engagement.

30%

Home page load time

0.5 seconds faster

Mobile-friendly

Fully responsive

Third-Party Integrations

M2EPro, Yotpo, Elastic Search

next project

Real
Estate APP